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Wednesday, July 28, 2021

Re-imagining public well being and illness response by modern SaaS

Contakt World’s award-winning instruments allow public well being companies to effectively join with their communities, empowering the whole public well being ecosystem from testing and call tracing to vaccination and group engagement

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By Genevieve Michaels

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  • The COVID-19 pandemic has revealed how ill-equipped many public well being companies, employers and suppliers had been to handle a world disaster;
  • Contakt World’s Good Well being RM is a centralized, cloud-based platform for public well being companies and employers to effectively analyze and act on crucial disease-tracking and threat knowledge;
  • By way of a partnership with the Nationwide Affiliation for County and Metropolis Well being Officers (NACCHO), which serves native public well being departments, the SaaS platform will probably be accessible to three,124 counties and cities throughout the U.S.

In as we speak’s society, rapid entry to almost any services or products possible is now not a luxurious. Due to good units, apps and cloud expertise, it’s one thing shoppers have come to count on.

However tragically, sectors comparable to public well being and well being care have lagged the buyer market of their entry to those options, regardless of their potential to empower public well being officers to avoid wasting 1000’s, if not tens of millions, of lives. You see, public well being companies are tasked with holding all their native residents protected, whereas a physician is tasked with holding solely you protected. The 2 are inextricably linked, and each techniques failed us — particularly probably the most weak amongst us — throughout the pandemic.

This often-overlooked injustice was thrown into sharp focus by the pandemic, which revealed simply how ill-equipped many public well being companies and suppliers had been to handle a disaster of this scale. Far too few public well being companies have the assets they should carry out contact tracing and different illness management strategies effectively sufficient to really management the unfold of illnesses like COVID-19.

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In consequence, COVID-19 revealed simply how fractured the well being system is, resulting in preventable deaths and tons of of 1000’s of enterprise closures.

Actually, in keeping with an inside survey performed by Contakt World in Q1 2021 by its Diamond Affiliate partnership with NACCHO, 69.2 % of well being company respondents shared that they lacked a case administration system fully. Public well being officers additional cited a necessity for higher group engagement. An absence of infrastructure revealed the disparities that exist in well being care and public well being.

On the finish of the day, COVID-19 has confirmed to be an awesome revealer of inequities and disparities in our healthcare system.

Justin Beck, Founder, Contakt World Applied sciences Corp.

By way of Contakt World (CSE: HELP | OLC: TLOOF), founder and chief visionary officer Justin Beck and his crew are discovering options to fill that void by growing tech and communications instruments to enhance group well being and security.

“In March 2020, I grew to become pissed off with the truth that utilizing our telephones, we will order any product on-line immediately, however for some cause we aren’t enabling our public well being companies to handle a pandemic with that very same stage of effectivity,” notes Beck.

“I developed a patent software, then began speaking to a few of our main minds in public well being and discovered that we’ve had the power to construct one thing that would handle a public well being disaster like this and forestall others for many years. It’s simply that no person’s actually put the time and a focus into doing it.”

Linking public well being companies and their communities

Contakt World is greater than prepared to tackle that job. The corporate’s central product, Good Well being RM, is a centralized, cloud-hosted system with dashboards the place well being officers can entry all their collected knowledge on COVID-19 or different infectious illnesses.

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They’ll then use it to make knowledgeable selections round contact tracing, precedence vaccine recipients and different life-or-death decisions. The system is complemented by Good Chek, the corporate’s line of wearable units, and Good Connekt, a sophisticated, AI-powered communication system to assist public well being companies attain as many individuals as attainable.

Example Smart Health RM dashboard. SUPPLIED
Instance Good Well being RM dashboard. SUPPLIED

The objective is to assist well being officers save lives by figuring out circumstances extra precisely and effectively, whereas additionally defending affected person privateness and lowering the executive burden that usually results in burnout.

Good Well being RM additionally helps companies and enterprises with the next:

  • Handle circumstances for COVID-19 and different contagions;
  • Streamlines workflows for case managers, contact tracers and supervisors;
  • Permits straightforward communication by way of textual content, e mail and interactive voice recordings;
  • Prioritizes case actions in keeping with threat (patent-pending);
  • Hyperlinks the well being company with employers for max connectivity.

Good Well being RM and its accompanying options can be adopted by employers — comparable to massive faculties or manufacturing amenities, the place directors want to trace, monitor and cut back the chance of transmission of infectious illness of scholars and staff.

Contakt World is critical about bringing its expertise to as many public well being companies and employers as attainable. Its alignment with the Nationwide Affiliation of County and Metropolis Well being Officers (NACCHO) permits Contakt World to market its options to three,124 counties and cities throughout the U.S., which its believes may even open the market to non-public options at faculties, hospitals, nursing properties and extra.

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“You must be permitted to hitch NACCHO as a non-health company member,” Beck explains.

“We’ve been listening to suggestions from public well being consultants since April 2020, together with NACCHO. We’re certainly one of three Diamond Affiliate companions of NACCHO, and just lately partnered with them on their inaugural Modern Observe Award to acknowledge 33 well being companies who demonstrated distinctive strategies to deal with the pandemic, too.

“They’re very selective — they want to verify firms aren’t becoming a member of to market merchandise to their well being companies that aren’t actually helpful. We see this partnership as a channel to succeed in the those who we have to serve, that are native well being companies, and to grasp their wants. We’re obsessive about serving native well being companies, since they’ve been underserved for thus lengthy — and serving them is the perfect gateway we will must serve employers of their space.”

Contakt World estimates its entry to market consists of three,124 county and metropolis well being departments within the U.S., and greater than 50,000 health-care suppliers inside these jurisdictions.

Since its launch, the corporate has been praised for its modern technology-based method. In early 2021, Contakt World was awarded the 2021 BIG Innovation Award, introduced by the Enterprise Intelligence Group. It adopted that with two Stevie Awards in North American Enterprise, then two Honourable Mentions from Quick Firm for “World Altering Concept.”

Contakt World was chosen for its distinctive mixture of aggressive analysis and improvement with human-centric design, and its mission to enhance well being fairness and save lives by modernizing public well being infrastructure. “We actually recognize the accolades to this point, however I feel we’re simply getting began,” notes Beck.

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Data analysis at the public health level. SUPPLIED
Information evaluation on the public well being stage. SUPPLIED

Communication is vital to public well being schooling

Accompanying Contakt World’s modern tech options are media and communications initiatives designed to deal with critical public well being schooling considerations, comparable to vaccine hesitancy.

Contakt World believes that person research-based methods to form messages and marketing campaign supplies are crucial a part of making well being communications work.

Beck provides, “having the perfect expertise resolution is one factor, however driving individuals to software program so well being consultants might help them is what we’re about. So, now we have the perfect of each worlds: a purpose-built SaaS platform and the capability to succeed in 250 million Individuals every month in a extremely focused vogue in partnership with iHeartMedia and Unified. No resolution exists like this, and it’s in all probability why well being companies are so excited.”

By way of Engagency, the corporate’s in-house public well being communications company, and its podcast, ‘Contakt World: Reality in Well being,’ the corporate’s objective is to behave as a thought chief within the public well being house — delivering the message of native well being companies to the individuals in a means they’ll hear and belief.

The podcast lets Contakt World shine a light-weight on the general public well being considerations we face on the group stage and its impression on individuals’s lives whereas making the data accessible for on a regular basis of us. Its manufacturing additionally lets them work with the main minds in public well being.

It’s a mission that’s by no means felt extra related than it does proper now, amidst the chaos of the COVID-19 pandemic. Beck is especially excited concerning the success of Contakt World’s podcast in Season 1, which has already received two AVA Digital Awards and reached High 30 standing on iHeartRadio. Season 2 plans are already underway to sort out broad social points.

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The podcast established Contakt World as leaders in its market by internet hosting visionaries comparable to well being fairness chief Daniel E. Dawes, govt director of Satcher Well being Management Institute, who just lately introduced the Well being Fairness Tracker Mission to the White Home, famend vaccine skilled Dr. Peter Hotez, who repeatedly seems on CNN, and Dr. Oscar Alleyne, chief program officer for NACCHO.

It additionally featured different leaders in public well being such Dr. Lawrence T. Brown, founder and director of the Black Butterfly Mission and creator of the guide, The Black Butterfly: The Dangerous Politics of Race and Area in America, Emmy-Award successful journalist Dr. Seema Yasmin, Olympian Kemoy Campbell, thought chief for American Indian and Alaska Native rights, Abigail Echo-Hawk, and infectious illness epidemiologist Dr. Saskia Popescu. The ultimate episode of Season 1 even featured Dr. Kyu Rhee, senior vice-president for CVS Well being (NYSE: CVS), which has about 10,000 pharmacy areas, and CMO for Aetna, which manages a inhabitants of greater than 20 million members.

“We’ve been capable of actually do a deep dive into these conversations,” says Beck. “By way of our conversations with this wonderful roster of company, we’ve been capable of share with our listeners the pervasive problems with well being and racial fairness on this nation. I discovered loads, and I do know everybody who listens to even one episode could have a newfound respect for public well being.”

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One other essential a part of Contakt World’s communication outreach technique is its new marketing campaign to boost consciousness round vaccine hesitancy, particularly amongst Black American populations. This marketing campaign is introduced in partnership with podcast visitor Daniel E. Dawes, in addition to Atlanta-based Satcher Well being Management Institute and its affiliate group, the Black Well being Fairness Alliance.

“We count on to showcase our capabilities with this marketing campaign, then hope to increase it nationally whereas implementing our software program platform at well being companies all around the nation” says Beck, of the marketing campaign.

Contakt World’s podcast dives into topics like public health, vaccines, social and racial justice, health equity, equality and much more. SUPPLIED
Contakt World’s podcast dives into subjects like public well being, vaccines, social and racial justice, well being fairness, equality and far more. SUPPLIED

The marketing campaign will probably be designed by Engagency and leveraged by the large distribution functionality of media companion iHeartMedia. Beck expects the marketing campaign to garner critical media consideration.

“There’s going to be an unimaginable inventive factor, and the Satcher Well being Management Institute and Daniel E. Dawes have a really excessive profile throughout the motion to enhance well being fairness,” Beck shares. “We count on there will probably be quite a lot of media consideration on it, and we’re excited to lend our experience to vaccine hesitancy, however adverts are only a piece of the general public well being and well being fairness image we deal with.”

Working towards social change

Past this pandemic and into the longer term, Contakt World plans to set an instance inside its sector as an ecosystem of public well being instruments designed to be accessible to all types of individuals, health-care staff and communities.

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“Once we serve the general public well being company, now we have a chance to enhance their connection and repair of their total group, together with all the companies, hospitals and faculties. No different firm is pondering this manner, and we discovered how necessary that is by listening to consultants like Dr. Oscar Alleyne at NACCHO. We don’t need to be a expertise firm making an attempt to inform public well being consultants do issues, our expertise is simply an extension of public well being brains and hearts.”

Plainly the brand new Biden administration agrees, issuing a number of new govt orders aimed toward updating public well being infrastructure to deal with systemic points and hopefully assist companies entry the funds they should benefit from options just like the one created by Contakt World.

The federal authorities has billions of {dollars} in stimulus to enhance public well being infrastructure, reverse the injury of the pandemic, and put together for different disasters. Contakt World appears prepared to fulfill these wants.

Partnerships and collaborations are one other of Contakt World’s methods to higher serve native public well being companies. The corporate even engaged Goal Capital Companions, a number one middle-market funding financial institution, to run buy-side M&A, citing the worth hole shareholders of Contakt World may understand between non-public acquisitions of SaaS by Contakt World and potential public valuation from these offers.

“To complement our business technique, we’re centered on buying SaaS firms that display screen staff or crowds, as a result of we will hyperlink these options to Good Well being RM, then use adverts to drive extra enterprise and utilization of the whole ecosystem.”

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Different thrilling partnerships embrace the corporate’s new alliances with MeshTek, recipient of funding from Shark Tank by way of Mark Cuban, and Kinexon, which offers expertise to the NFL. MeshTek and Kinexon make wearable, wi-fi monitoring units with applied sciences that may assist Contakt World serve employers, hospitals, faculties and extra by its a line of wearable units that handle threat.

Kinexon’s wearables had been a part of the broader technique that enabled a complete NFL season, for example. The corporate has additionally collaborated with PathCheck Basis, an MIT spinout and innovator in vaccine applied sciences. Of the partnerships, Beck explains, “we’re a SaaS platform, so we constructed the core resolution in Good Well being RM, which provides us infinite potentialities to handle as we speak and put together for tomorrow. We predict we’re higher suited to fulfill the wants of native well being companies than Salesforce (NYSE: CRM), which wasn’t developed for public well being. We reside and breathe public well being.”

A vibrant future for health-care expertise

“Initially, I hope that whilst we grow to be extra vaccinated, we deal with the underlying systemic points that brought on tens of millions of preventable deaths globally,” says Beck of the COVID-19 pandemic. “We additionally want to organize for variants, different contagions and normal crises of humanity.”

Vaccine research. SUPPLIED
Vaccine analysis. SUPPLIED

“On the finish of the day, COVID-19 has confirmed to be an awesome revealer of inequities and disparities in our health-care system. As a result of we did not create the appropriate kind of knowledge techniques that may forestall this, our most weak populations — such because the aged, Black and Brown communities — have suffered probably the most, despite the fact that we spend extra on this nation than wherever else on well being care.”

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As COVID-19 has dominated public well being conversations worldwide, the health-care sector has discovered itself at a crossroads of digital transformation, presenting a uncommon alternative for firms prepared to make the leap.

With the worldwide good health-care market projected to develop to USD$479 billion by 2027, modern, forward-thinking firms have an opportunity to not solely save lives and cut back human struggling, however set up themselves as leaders in an enormous and more and more profitable market.

Contakt World hopes that even with the top of the pandemic in sight, governments and public well being companies will harness the ability of knowledge and expertise to handle illness extra successfully sooner or later, studying from the errors of the previous.

Analysis of the number of people infected with COVID-19. SUPPLIED
Evaluation of the variety of individuals contaminated with COVID-19. SUPPLIED

As a complete platform designed to leverage expertise and help the general public well being sector in selling long-term well being and security, Contakt World is strictly the kind of firm we will count on to see main the way in which.

To study extra about Contakt World, go to their web site right here.

You can too take heed to Contakt World: Reality in Well being on iHeartRadio wherever you take heed to podcasts, or by this hyperlink.

Comply with Contakt World on social media to get probably the most up-to-date information:

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This story was supplied by Market One Media Group for business functions.

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