The US Virgin Islands Division of Tourism has expressed an curiosity in collaborating with its Caribbean neighbours on tourism-enhancing initiatives.
The initiative comes because the bread-and-butter sector within the area rebounds from the hostile impacts of the Covid-19 pandemic.
Talking within the wake of a latest go to to Jamaica to satisfy with private and non-private sector stakeholders, Joseph Boschulte, US Virgin Islands commissioner of tourism, reported profitable talks with Jamaica minister of tourism, Edmund Bartlett.
He additionally spoke with different non-public sector officers in regards to the potential for regional financial revitalisation with the unleashing of pent-up tourism demand.
Half and parcel of the restoration commissioner Boschulte affirmed will likely be embracing “coopetition”, an idea minister Bartlett helps.
“The Caribbean is essentially the most fascinating heat climate vacation spot, and we all know how you can ship world-class experiences for our discerning company,” mentioned the commissioner, who believes it is very important join one of the best brains throughout the area to advance Caribbean model advertising within the world market.
Commissioner Boschulte and minister Bartlett agreed about the necessity to leverage the strengths of regional locations to beat any weaknesses, and each noticed tendencies that had emerged over the previous 15 months, such because the loyalty and resilience of city African American professionals who’ve been key to the journey restoration in each locations.
“Regional collaboration is vital to our success, and we should proceed to share greatest practices, particularly as they relate to public well being security protocols even because the touring group turns into vaccinated,” Boschulte mentioned.
Though summer time bookings to the USVI are sturdy, the division of tourism continues to push ahead on its advertising and promotional initiatives.
“Even with this robust demand, we have to go to market and make the case that we will compete with the remainder of the world any day, any week, any month of the 12 months,” mentioned the commissioner.