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Jamaica
Tuesday, June 22, 2021

U.S. VIRGIN ISLANDS, JAMAICA EXPLORE CARIBBEAN TOURISM “COOPETITION”

The U.S. Virgin Islands Division of Tourism is interested by collaborating with its Caribbean neighbors on tourism-enhancing initiatives because the area’s bread-and-butter sector rebounds from the antagonistic impacts of the coronavirus pandemic.

Talking within the wake of a current go to to Jamaica to satisfy with private and non-private sector stakeholders, Joseph Boschulte, U.S. Virgin Islands Commissioner of Tourism, reported profitable talks with Jamaica’s Minister of Tourism Edmund Bartlett and different personal sector officers concerning the potential for regional financial revitalization with the unleashing of pent-up tourism demand.

Half and parcel of the restoration Commissioner Boschulte affirmed can be embracing “coopetition”, an idea Minister Bartlett helps. “The Caribbean is essentially the most fascinating heat climate vacation spot, and we all know the way to ship world-class experiences for our discerning visitors,” mentioned the Commissioner, who believes it is very important join the most effective brains throughout the area to advance Caribbean model advertising and marketing within the world market.

Commissioner Boschulte and Minister Bartlett agreed about the necessity to leverage the strengths of regional locations to beat any weaknesses, and each noticed tendencies that had emerged over the previous 15 months, such because the loyalty and resilience of city African American professionals who’ve been key to the journey restoration in each locations.

“Regional collaboration is necessary to our success and we should proceed to share greatest practices, particularly as they relate to public well being security protocols even because the touring neighborhood turns into vaccinated,” Commissioner Boschulte mentioned.

The Commissioner added that “whereas we’ve made nice strides curbing the unfold of COVID-19, variant strains stay a trigger for concern, and we should be vigilant on all fronts to maintain our communities and vacationers secure.”

Though summer time bookings to the USVI are strong, the Division of Tourism continues to push ahead on its advertising and marketing and promotional initiatives. “Even with this robust demand, we have to go to market and make the case that we are able to compete with the remainder of the world any day, any week, any month of the 12 months,” mentioned the Commissioner.

The tourism chief reported that the USVI is stepping up its advertising and marketing efforts this summer time to stay top-of-mind amongst vacationers, lots of whom are already planning their fall and winter leisure and enterprise journeys.

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