Jamaican Andre James is the founder and CEO of Jerky’s: Cozinha Caribenha, the primary firm to serve genuine Jamaican meals in Brazil. He was impressed to begin the corporate when he moved to São Paulo and found that he couldn’t discover Jamaican meals there. This didn’t shock him an excessive amount of as in a rustic with a inhabitants totaling some 211 million folks, fewer than 200 Jamaicans stay there. So he determined that he can be the particular person to introduce Brazil to the deliciousness of Jamaican delicacies.
James was born in Kingston and attended Campion Faculty. He moved to Brazil in 2010 to benefit from a scholarship offered to him by the Brazilian authorities to check dentistry on the College of São Paulo.
Over the 11 years James has lived in Brazil, he has seen that there are vital similarities in Brazilian meals and Jamaican meals that will make the island’s flavors fashionable within the South American nation. There are additionally variations: whereas Brazilian meals makes use of most of the similar components as Jamaican delicacies, Jamaican dishes supply a special and dynamic strategy by way of using completely different herbs and seasonings. James believed that Brazilians would admire a Jamaican tackle their conventional dishes.
Jerky´s: Cozinha Caribenha is a fast-casual restaurant that focuses on jerk delicacies. The restaurant got here collectively by way of the mixed efforts of Brazilian, Jamaican and American buyers. The corporate’s purpose is to turn out to be Brazil’s subsequent restaurant chain. James and his buyers are excited to present Brazilians a eating expertise and flavors they’ve by no means had earlier than. They wish to change the gastronomic panorama each within the metropolis of São Paulo and finally within the nation of Brazil basically.
“The response by Brazilians since we have now opened have been extraordinarily good. They’re very a lot happy and amazed by the a number of layers of flavors current in Jamaican delicacies.” James informed the Jamaicans.com group.
Jerky´s: Cozinha Caribenha confronted specific challenges when it launched in July of 2020 proper in the course of the COVID-19 pandemic, and the persevering with restrictions have compelled the corporate to rethink its authentic methods and plans for growth. Regardless of these challenges, nonetheless, the restaurant has obtained extraordinarily constructive suggestions from its shoppers and clients because it navigates new methods to outlive throughout this troublesome interval.
As a startup firm, Jerky´s: Cozinha Caribenha is open to angel investments and welcomes any help which will add worth to its mission.