One of the crucial logical – and profitable – aspect ventures for a celeb is to launch a trend line. The glamour and star energy of a best-selling artiste or high actress can simply garner publicity and gross sales from followers.
Certainly, actuality star Kim Kardashian’s Skims shapewear line has propelled her into the realm of billionaires, whereas pop star Rihanna’s lingerie label Savage X Fenty was named one of the crucial influential corporations of the yr by Time journal this yr.
The most recent movie star to show designer is actress Lena Dunham, who got here up with a plus-size collaboration final month, however many different stars have translated their private types into profitable trend ventures.
Pop famous person Rihanna’s lingerie line, Savage X Fenty, has a tagline of selling “fearlessness, confidence and inclusivity”.
The web model’s web site boasts fashions of all sizes, shapes and pores and skin color, and sizes go from XS to 3X.
Based in 2018, it’s now value US$1 billion (S$1.3 billion), in accordance with Time journal, which named it one of the crucial influential corporations of this yr, alongside titans from varied fields reminiscent of Apple, Nike, Moderna and Zoom.
A partnership between luxurious big LVMH and the 33-year-old chart-topping singer, Savage X Fenty noticed spectacular year-on-year progress in gross sales final yr of greater than 200 per cent, regardless of the Covid-19 pandemic.
Despite the fact that LVMH put Rihanna’s ready-to-wear luxurious trend line, Fenty, on maintain earlier this yr, they’re nonetheless working collectively on her lingerie model, in addition to her wildly common Fenty Magnificence and Fenty Pores and skin strains.
Actress Lena Dunham has by no means been shy about her struggles along with her physique picture over time and has now totally embraced it along with her capsule assortment with 11 Honore, a plus-size on-line retailer.
Finest identified for her breakout tv collection Women, which she created, wrote and starred in from 2012 to 2017, Dunham designed 5 items for the gathering, which launched final month.
11 Honore X Lena Dunham features a blazer and a skirt with scalloped edges, a butter-yellow menswear-inspired shirt with pearlescent buttons and a gown with a print designed by her father, artist Carroll Dunham.
Sizes of the garments go from 12 to 26 and so they replicate her love of classic, vibrant colors and daring patterns.
In an interview final month with trend journal Vogue, the 34-year-old stated: “Typically, it appears that evidently the individuals who make plus-size clothes suppose that girls need to disappear. That as a result of our our bodies are curvy, we do not need to be seen any longer, and that is simply not true.”
Bootylicious actuality TV star Kim Kardashian turned a billionaire final month, in accordance with Forbes journal. Her web value went from US$780 million (S$1.04 billion) in October final yr to US$1 billion in April, with the majority of her fortune coming from her cosmetics firm KKW Magnificence and shapewear line Skims, in addition to actuality present Retaining Up With The Kardashians (2007 to current).
Capitalising on her huge social media following – she has 220 million followers on Instagram and 70 million on Twitter – each sidelines have grow to be extremely profitable.
Nevertheless, Kardashian has additionally demonstrated nice enterprise savvy, particularly with two-year-old Skims, which has a vastly common Matches Everyone inclusive vary.
When the pandemic struck final yr, it swiftly pivoted from stretchy stomach-smoothing shapewear to cozy garments for lounging on the sofa.
In an interview with The New York Instances final month, Kardashian revealed that Skims had reported US$145 million in gross sales final yr, which it anticipated to double this yr.
As Kardashian herself has stated many occasions earlier than: “Not dangerous for a lady with no expertise.”
Singaporean singer JJ Lin’s streetwear line Smudge, quick for “nonetheless transferring below gunfire”, is a transparent reflection of his private model and love of pop artwork and avenue trend. The style line, which began in 2009, options accessible city put on reminiscent of saggy hoodies, sweat pants, bucket hats and denim jackets, that are objects Lin, 40, is repeatedly seen in. There may be additionally a line for ladies.
Most just lately, it collaborated in March with sports activities model Reebok to offer its personal spin on the distinctive Reebok Instapump sneakers.
A savvy entrepreneur who has his hand in lots of pies, Lin opened a flagship idea retailer in Taipei final yr and there may be one other one in Shanghai.
As an alternative of simply retailing garments, these life-style shops mix trend, meals and low below one roof. You will get meals reminiscent of kaya toast in addition to freshly brewed espresso, which is one other ardour of Lin’s.
Victoria Beckham has been a designer longer than she was within the chart-topping woman group Spice Women, however she nonetheless retains the Posh Spice picture.
Her eponymous trend line, which launched in 2008, seven years after the Spice Women cut up up, has confirmed to be greater than only a self-importance challenge. In 2011, the label was named Designer Model of the Yr on the British Trend Awards.
Over time, it has gained over initially uncertain trend critics with its elegant designs which channel the designer’s private model, and has spawned a less expensive diffusion label, in addition to strains for denim, sun shades and fragrances.
Nevertheless, regardless of its crucial success and rising gross sales, the enterprise faces an unsure future, because it has racked up greater than £46 million (S$87 million) in losses since its launch, in accordance with its auditors in February.
The pandemic has additional threatened its survival, because it was compelled to shut its flagship retailer in London in the course of the lockdown final yr and retrench about one-fifth of its employees.
Nevertheless, Beckham, 47, and her husband, former footballer David Beckham, 46, produce other worthwhile ventures which may proceed to maintain the style enterprise afloat.
Mary-Kate and Ashley Olsen
Actresses Mary-Kate and Ashley Olsen are identified for his or her distinctive high-end homeless look. Often seen in slouchy black outfits, lengthy flowing locks and closely kohled eyes, the 34-year-old twins, who began out as cherubic youngster stars, have translated their grown-up private model into two trend strains.
Couture model The Row, which began in 2006, boasts US$1,990 (S$2,660) wool skirts and US$1,090 cotton shirts with their signature outsized match and darkish palette.
A extra wallet-friendly line, Elizabeth And James, was began a yr later and has a extra relaxed vibe and much more color.
Profitable trend designers in their very own proper, the Olsens have been named Womenswear Designer of the Yr by the Council of Trend Designers of America for The Row in 2012 and 2015.
Sarah Jessica Parker
Very like Carrie Bradshaw, the character Sarah Jessica Parker performs in Intercourse And The Metropolis (1998 to 2004), the actress is a real shoe aficionado.
Parker arrange footwear model SJP By Sarah Jessica Parker in 2014, 10 years after the ground-breaking HBO collection ended its six-season run. The hit present additionally spawned two motion pictures in 2008 and 2010.
Identified for her love of sky-high stiletto heels, Parker’s line contains footwear as excessive as 10cm. But it surely doesn’t neglect those that would relatively not break their ankles, by additionally providing sandals and smart pumps.
On its web site, it additionally lists one merchandise of clothes – the SJP LBD. The tiered tulle little black gown, much like the quick pink one worn by Parker within the present’s opening credit, could be very a lot within the spirit of the collection, which will likely be rebooted quickly.
And the 56-year-old actress, who will reprise her position as Bradshaw in And Simply Like That…, will probably see her footwear model soar to stiletto heights.
A uncommon pair of rapper Kanye West’s sneakers broke a world report for footwear at a Sotheby’s public sale final month by going below the hammer for US$1.8 million (S$2.4 million).
The Nike Air Yeezy 1 prototypes, which have been worn simply as soon as by West, 43, on the Grammy Awards in 2008, have been developed with the sportswear big and launched the next yr.
4 years later, he shifted his Yeezy sneaker line to Adidas, the place it’s estimated to have introduced in about US$1.7 billion in gross sales final yr, in accordance with Forbes journal.
Coveted by sneakerheads and infrequently resold at vastly inflated costs, the Yeezy sneakers should not the one trend objects West has a hand in.
His designs for males, girls and kids for American retailer Hole, below the Yeezy Hole label, are anticipated to hit cabinets in summer time.