The Jahdon story neither begins nor ends with music. The reggae artiste has a number of skills, reminiscent of making conventional coconut palm brooms and cooking. He even owned his personal cookshop, however was confronted with selecting between the kitchen and the stage at first of knowledgeable profession in recording music.
“I often hold a stage present on my birthday, and whereas performing one 12 months, I realised I used to be drained. It meant I used to be not acting at the usual I used to be able to,” Jahdon shared.
On the time of that epiphany, the entertainer owned and operated a small start-up enterprise in his residence parish of Clarendon, often called Look Ya Noww Music and Meals Rastarant, however discovered that he was operating himself ragged.
He mentioned: “In-between the enterprise and recording music, I by no means haven’t any time to relaxation. I wanted to choose, so the subsequent day, I locked it down.”
A drastic resolution, Jahdon defined, “because the motive I did it (opened the restaurant) was to take care of myself, and the cash from that was often invested again into the music”.
An ital chef, he mentioned he did obtain success within the culinary world, telling The Gleaner he “by no means dreamed” he would have closed the doorways of the ‘rastarant’, particularly the place the choices for vegan, plant-based meals have been restricted.
“I see myself going again into that enterprise within the close to future; cooking was and is part of my way of life. I channelled it into my music, even earlier than launching my unbiased label, Look Ya Noww Leisure, and it all the time returns to my story and life abilities,” he mentioned.
Final 12 months, Jahdon travelled to South Florida to advertise his début studio album titled 369, with a mission to develop his musical footprint in the US by connecting with native radio stations. Nonetheless, a state-wide quarantine impeded promotional appearances and interviews. He needed to discover different means and methods to advertise his model, and he did.
“The making and promoting brooms, which I used to construct my breakthrough tune, was one thing I had going,” Jahdon shared.
HIGHLY REQUESTED BROOMS
The Congo Bongo artiste discovered himself, as soon as once more, making brooms in South Florida, stamped with the crimson, inexperienced and gold imprint that not solely made the family instruments distinctive however in excessive demand. Numerous requests for brooms impressed Jahdon to incorporate the hand-made novelty as merchandise.
Now he’s prepping the substances for his subsequent huge undertaking – a flavourful reggae album completely seasoned with pleasant lyrics and sounds able to engaging any musical palate. The second monitor, aptly titled Cooking, which is produced by his label and distributed by Tuff Gong Worldwide, might be launched on Friday, April 16. The primary was a collaboration with Truvice titled Right here We Go, launched in January.
“The monitor [ Cooking] speaks to my private method to meals,” he mentioned, including that the phrases “are seasoning up a brand new providing by Jahdon”.
Later this month, the artiste can even discover himself inside a kitchen however not for the reopening of his ital cookshop simply but, he mentioned. As a substitute, he might be launching Jahdon – The ‘Prepare dinner King’ sequence on YouTube.
“I don’t see any ‘rastarant’ round; this can be a method for me to offer individuals a robust musical vibration whereas on the similar time educate them about different meals,” he mentioned. “In my travels, I not solely tasted these meals, but in addition educated myself about the advantages.”
He says viewers might be handled to recipes and cooking kinds that may have their mouths watering, as he welcomes them into an area the place he feels at residence.
“I do a pleasant seasoned wild rice, with coconut milk, chickpeas, ackee and pumpkin, ital stews and quinoa that electrify the physique and do every kind of greatness,” Jahdon mentioned.
“In instances like these, lots of people are hungry, and we must be discovering methods as a individuals to feed each other and in ways in which promote wholesome residing. For me, it’s with cooking and music,” he continued.