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Thursday, June 17, 2021

Replay strengthens collaboration with Husqvarna Bikes

Premium Italian informal clothes model Replay is strengthening its collaborative partnership with Husqvarna with an unique limited-edition motorbike.

Replay first began its partnership with Husqvarna Bikes in 2020, when it grew to become sponsors of its official Moto3 crew. It’s rising its transfer into the motorcycling sector with unique editions of the Husqvarna Vitpilen 701, 701 Supermoto and 701 Enduro LR bikes.

The ten particular version bikes have unique components and graphics, together with a brand new color scheme and logos reflecting the Husqvarna Bikes and Replay branding.

The “strictly one-off” bikes is not going to go into manufacturing, as a substitute shall be “handed out to chose celebrities,” defined Replay in an announcement.

Alongside the restricted Replay editions, there may also be a particular run of machines from Husqvarna Bikes with distinctive graphics to mark the collaboration. These will function in Replay pop-up shops scheduled to seem internationally in Europe and Japan.

As well as, Replay has created a joint-logoed capsule assortment that includes denims, a T-shirt, hoodies, fleeces and jackets to have fun the partnership. The capsule shall be out there in each manufacturers’ shops and on-line at Replayjeans.com.

Matteo Sinigaglia, chief government of Trend Field SpA, stated in an announcement: “Forming an in depth partnership with Husqvarna Bikes permits Replay to step ahead within the motorbike world along with a model that’s identified for its dedication to innovation and development, the right accomplice for us to face beside. Creating genuine experiences is one thing we worth extremely – a perception shared by Husqvarna Bikes and one thing that’s key to growing the sturdy hyperlink between our two manufacturers.”

Florian Burguet, vp world advertising and marketing at Husqvarna Bikes, added: “Collaborating with Replay offers Husqvarna Bikes the right alternative to ascertain a relationship with a model with which we’ve got many shared values. Replay’s concentrate on producing premium high quality merchandise, their progressive, forward-thinking method to improvement and their aptitude for innovation units them other than others within the style world.

“We’re proud to have the Replay emblem adorn our Moto3 machines for the second yr since our return to World Championship street racing. We stay up for persevering with our productive relationship with Replay.”

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