Nicole and Sofia Richie have partnered for the primary time.
The daughters of singer-songwriter Lionel Richie — who’ve made names for themselves as a designer and mannequin, respectively — started designing a Home of Harlow 1960 assortment collectively in April of final yr. They lately shot the marketing campaign.
“It’s additionally our first shoot collectively,” stated Sofia, 22, days earlier than the photoshoot in Los Angeles. “This might be enjoyable.”
“Oh, my God, is it?” requested Nicole, 39, who based Home of Harlow 1960 in 2008 as a jewellery line earlier than increasing into attire and sneakers.
“It’s our first shoot!”
“She doesn’t know this, however I’m requesting that she put on a Lionel-style wig,” joked Nicole. “We’ll focus on morning of.”
The 2 defined that it was a mutual choice to work collectively, conceived of throughout the early days of shutdowns as a result of pandemic.
“The world was actually quiet final yr, and we have been simply speaking about our particular person hopes and goals and what we wished to do and make,” stated Nicole.
Launching Could 10 solely on Revolve, the spring line options crop tops, shorts, attire and swimwear, largely in whites, mint inexperienced, corals and nudes. The items have parts of Nicole’s signature ’60s and ’70s-influenced aesthetic, utilizing crochet, silk, tie-dye and denim, whereas incorporating Sofia’s additions — extra structured, males’s wear-inspired appears to be like. Every little thing is priced between $78 and $228.
“I really like the oversize button-down,” stated Sofia. “You can just about put on it so many various methods, whether or not it’s with denims and heels or as a canopy for a bikini.”
“Sofia introduced in a bit extra of, I don’t know what you’d name it, road type and extra tailor-made items,” chimed in Nicole. “You already know, items that I believe attraction to a youthful viewers.”
The 2 labored collectively remotely with the remainder of the design group. There have been quite a lot of Zoom conferences, stated Nicole.
“It was an actual problem, and we have been coping with transport delays,” she stated of working the corporate amid COVID-19. “It’s an actual lesson in how you can hold a enterprise getting into a time of true stillness. And I believe for me, creatively, it was additionally having to take a pause and actually be sure that all the things that I used to be placing out on the planet was one thing that I felt just like the world would really like…that each piece was purposeful and had which means.”
The most important problem was anticipating the wants of customers throughout such an unpredictable time available in the market. “What I did know is I wished my buyer to really feel good within the garments and to really feel gentle and to be at liberty,” stated Nicole. “And so, that was the place I needed to go together with it and what I needed to base all of my choices off of.”
It’s just like how she feels about her personal private type, she added: “Dressing is so emotional. It’s actually essential for me to be at liberty in my physique and assured after I’m out on the planet, in order that’s form of the place my precedence takes place after I’m getting dressed.”
Each sisters have had the general public dissect their outfits in paparazzi pictures. For Nicole, it was predominantly throughout the days of tabloids within the 2000s, and for Sofia, it’s on Instagram.
“Again then, there was no web or tagging manufacturers or something,” stated Nicole. “I truly contemplate myself just about a denims and T-shirt form of woman that dabbled in quite a lot of equipment.”
“Once I’m preparing, I wish to really feel snug and assured, and I don’t actually stick to 1 explicit look,” stated Sofia. “It’s simply actually based mostly off how I really feel that day. And so long as I really feel good and cozy, then that’s what I put on.”