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Thursday, June 17, 2021

Jamaica tourism launches new advert marketing campaign in US

The Jamaica Vacationer Board (JTB) has launched into a brand new tv promoting marketing campaign in the US aimed toward shoppers who’re able to plan their subsequent journey.

That is pushed by rising journey demand as confidence continues to develop with expanded vaccinations within the US.

Footage for the advertisements was shot on the island in November and have already began rolling out in main US markets, together with New York, Dallas, Houston and Baltimore.

The marketing campaign is a continuation of the “Jamaica Heartbeat of the World” model positioning that was first launched firstly of 2020 and interrupted by the pandemic. Spots will run by means of the final week of Could and can be evenly dispersed throughout dayparts.

“We have now nice confidence that now could be the time to achieve out to shoppers who’re desperate to take journeys that they might have needed to postpone final 12 months,” mentioned  Edmund Bartlett, Jamaica’s Minister of Tourism.

“With entry to vaccinations persevering with to broaden and our complete JAMAICA CARES well being and security programme already in place, Jamaica is nicely poised to welcome extra guests.”

The Jamaica Vacationer Board continues to institute probably the most complete COVID-19 security protocols and was one of many early leaders in its dedication to defending the well being and well-being of its residents and guests.

“Travellers will get a way of inspiration from these new commercials and we stay up for welcoming them again to the island,” mentioned Donovan White, Jamaica’s Director of Tourism.

“We stay assured that by means of the vacation spot’s resiliency we are able to ship a COVID-19 safe expertise for all guests.”  

By the JAMAICA CARES program, the vacation spot has outlined a complete method with a laser-like give attention to delivering the best ranges of well being and security for guests, tourism staff and native communities.

The 30-second commercial might be seen HERE

For extra info on Jamaica, please go to www.visitjamaica.com.

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