Pepsi-Cola Jamaica has relaunched the marketing campaign that stole the hearts of Jamaicans throughout the island in 2019.
Dubbed “JAMA I CAN 2.0” [Jamaica I Can], this yr, the revitalised marketing campaign seeks to make a larger reference to its clients by reminding people that they’re the ‘I’ in ‘Jamaican’. In different phrases, their uniqueness contributes to the Jamaican satisfaction all of us felt when the marketing campaign first launched.
“The marketing campaign is impressed by the unapologetic nationwide satisfaction, id and unity of the spirit of Jamaicans- whether or not it’s their collective help of athletes at sporting occasions, via their creativity in dance, trend and culinary arts or one thing so simple as singing the nationwide anthem earlier than a film begins. Pepsi-Cola Jamaica recognised this phenomenal satisfaction and we wished to embody and pay homage to it within the marketing campaign,” acknowledged Business Supervisor, Michael Lopez Castillo.
Identified for its daring influence and incorporation of Jamaican skills throughout totally different fields- arts and tradition, tourism, sports activities, setting and group improvement, the marketing campaign strongly resonated with Jamaicans and can proceed to take action with the relaunch of JamaICAN 2.0.
“We acquired an overwhelmingly constructive response in 2019 from our clients in regards to the marketing campaign. They actually felt the nationwide satisfaction we embodied, so we determined to relaunch this yr. After one yr of being in a pandemic, we thought this was a wonderful time to remind Jamaicans simply how robust they’re regardless of the challenges and that they’re the “I” in Jamaican.” expressed Advertising Coordinator, Yanique Dawkins.
The enduring model can be reinventing the wheel because the marketing campaign will function acquainted faces akin to influencers Desha Ravers and Naomi Cowan, together with contemporary expertise akin to Tessellated. Together with influencers, it can additionally function a sequence of activations and social media challenges that can have interaction clients in a significant manner.
To maintain up with JamaICAN 2.0 and take part on the dialog, followers can comply with Pepsi-Cola Jamaica on Instagram, Fb, Twitter and Tik Tok (@pepsijamaia).