With the motto ‘All males ought to have entry to nice sneakers’, this younger entrepreneur noticed a niche within the males’s footwear business and constructed a model that gives 100% handcrafted reasonably priced luxurious sneakers for males. Mikhil Mehra, the founding father of The Dapper Man and Pellé Santino, shares his imaginative and prescient and journey of constructing a ‘Make in India’ trend footwear model with world-class requirements.
“Deal with Males’s Trend Has Been Lengthy Ignored, Particularly Footwear” – Mikhil Mehra, Founder, Pellé Santino
- What led you to the concept of creating a male-centric model?
There’s a false impression that males needn’t have totally different varieties of favor, and that it’s restricted to solely shirts, t-shirts, denims & trousers. We established Pelle Santino that gives a complete vary of handmade footwear for males and clears this false impression. Research recommend that solely a couple of fourth of all manufacturers are male-centric, the remaining majority are female-focused manufacturers. This leaves the male trend market unexplored and with a number of alternatives particularly within the equipment and footwear area.
- What’s the USP (Distinctive Promoting Proposition) of your model?
We provide 100% handcrafted leather-based footwear made utilizing the best high quality leathers from Italy, Brazil, and Argentina. We’re the one footwear model in India that gives the widest vary of footwear building strategies, starting from Goodyear Welted, Blake Stitched, Bologna, to stuck-on. Unmatched designing – with us, males don’t have to stay simply to the fundamentals; they’ve an in depth, but unique alternative vary – from timeless classics to the most effective of recent designs.
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- What are your enlargement plans?
We’ve a objective to develop our model on-line in addition to offline. The plan is to tie-up with choose and premium e-tail manufacturers within the home and worldwide markets to achieve out to our prospects by means of the ever-expanding digital area. For offline enlargement, there’s nonetheless an amazing proportion of patrons who’re extra comfy with the brick-and-mortar buying mannequin, for them – we plan to open boutiques in high cities the place our merchandise could possibly be displayed for those who want to see and check out first hand.
- What challenges did you face as an entrepreneur?
Being an Entrepreneur of a startup, means it’s essential be a multi-tasker. Proper from sourcing uncooked materials to manufacturing and advertising and marketing, it’s essential deep dive into totally different points of enterprise to run a profitable startup. My journey as an entrepreneur has been difficult but satisfying. Establishing an internet model required a very good understanding of promoting on social channels. Whereas all of us use social media for private networking, promoting to prospects wanted a special sport plan altogether. This journey has been an amazing studying curve for me.
- What recommendation would you want to provide to different younger entrepreneurs beginning out within the males’s trend business in India?
It would sound a cliché, however I’d advise younger entrepreneurs to imagine of their enterprise thought. They need to not begin a enterprise with a mindset to be ‘purchased out’ later; reasonably deal with establishing a legacy. Be adamant about your objectives and what you need to obtain.