Style to Determine, the plus-size e-commerce web site and model, is launching an initiative of rotating creatives to increase the fashion-forward types accessible to the plus-size group referred to as FTFLab.
Style to Determine will begin with influencers of their FTFLab group and increase to different creatives.
Extra from WWD
The primary individual chosen to launch this initiative is Frankie Tavares, an influencer and plus-size mannequin who has 117,000 followers on Instagram and owns Frankie Tees, a T-shirt line for sizes small to 4X.
The Style to Determine x Frankie Tavares providing consists of a three-piece capsule assortment, together with a top-bottom set and a jumpsuit. Costs vary from $49.95 to $89.95. It will likely be accessible on fashiontofigure.com, beginning at present at 3 p.m., E.T.
“Being the primary FTFLab means a lot to me. Rising with Style to Determine from a buyer to an influencer and now a designer is unreal,” mentioned Tavares. “I’ve all the time dreamed of what my first designs would feel and look like and FTF made it occur. It was my objective to make each lady really feel like an attractive boss babe, look costly and scream confidence with out uttering a phrase,” she mentioned.
Tavares envisioned providing luxe items that particularly match a plus-size physique with out sacrificing fashion. Focussing on premium materials, the capsule was produced in Asia. It will likely be promoted primarily by way of social and digital platforms.
Style and design creatives and tastemakers might be periodically chosen to collaborate with Style to Determine and launch their very own mini-capsule collections. Collaborators might be paid for his or her partnership, obtain a price range for executing advertising and marketing visuals and earn royalties primarily based on gross sales. The plan is to have a month-to-month launch for the capsules. Upcoming capsules might be designed by La’tecia Thomas and Kelly Augustine.
The Style to Determine collaborators may have full autonomy and their designs will stay unique to them. Style to Determine will information the event, manufacturing and promoting by way of FashiontoFigure.com. Individuals can contact FTFLab@ftf.com.
“We get approached so typically with superb design concepts from our group,” mentioned Nick Kaplan, founding father of Style to Determine. “FTFLab is the proper platform to assist champion their entrepreneur spirit and assist convey these concepts to life.”
In September, Saadia Group purchased the e-commerce enterprise of RTW Retailwinds Inc., which included New York & Co. and Style to Determine, which makes a speciality of giant sizes. RTW Retailwinds went bankrupt in July and liquidated its New York & Co. and Style to Determine shops, although Saadia Group has stored the New York & Co. and Style to Determine e-commerce working. The next month Saadia purchased the names and on-line divisions of Lord & Taylor.
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