‘After an eventful yr, spring evokes us with an urge for food for one thing new. One thing lovely, one thing particular that’s lovingly crafted.’ Beneath that philosophy, De Bijenkorf presents the window exhibition ‘Within the making’ from March 9 to June 9, 2021, in keeping with a press launch. De Bijenkorf is a series of high-end malls within the Netherlands, and all seven Bijenkorf shops, one after the opposite, will give a stage to the work of younger designers and college students, who pays tribute to the method of constructing vogue. The exhibition may be considered from the sidewalk, coronaproof.
Twelve designers – alone or in collectives – have been commissioned by De Bijenkorf to create new designs from white check materials, so-called ‘toiles,’ with which they draw consideration to the standard manufacturing strategy of vogue design and creation. Inside that work, additionally they mirror on modern themes, akin to sustainability, inclusiveness, and the significance of creativity. The designers contributing to the exhibition are Suzanne Mulder, Merle Kroezen and Puck Martens from Studio PMS, Armia Yousefi, Margherita Soldati, Lisa Konno, Camiel Fortgens, Marie Lamberechts, Flora van Egeraat, Romy Yedidia, Tess van Zalinge and Sinéad O’Dwyer .
Work by Camiel Fortgens and Tess van Zalinge for ‘In de making’. Pictures: N / J Studio
As well as, college students of the Grasp Coupeur course and the Dutch Shoe Academy made reconstructions of silhouettes that have been as soon as offered at De Bijenkorf within the greater than 150 years that the division retailer has existed, utilizing the identical pattern materials. On this means, they convey the historical past of De Bijenkorf into focus.
Work of the Coupeur Grasp Coaching and the Dutch Shoe Academy x Nike for ‘Within the making’. Pictures: N / J Studio
‘Within the making’ is a Room on the Roof challenge, which is the identify for the small tower room on the prime of the Amsterdam Bijenkorf, the place native and worldwide artists are invited to work ‘in residence.’ Latest artists working there embrace Martina Taranto, Duran Lantink, and Koos Buster.
The exhibition runs from March 6 to 26 on the Bijenkorf in Eindhoven, from April 6 to 18 in Rotterdam, from April 19 to Might 2 in The Hague and Amstelveen, from Might 3 to 11 in Utrecht and Maastricht, and ends its journey on the unique Bijenkorf in Amsterdam, the place the exhibition might be on show from Might 24 to June 6.
This text was beforehand revealed on FashionUnited.NL, then translated and edited into English by Tess Stenzel.
Homepage picture: Marie Lamberechts for ‘Within the making’. Picture: N / J Studio