Lengthy-time soccer sponsor Crimson Stripe has indicated its continued dedication to the game with a brand new sponsorship settlement with the Jamaica Premier League (JPL).
The announcement of the beer firm’s help of the newly rebranded league got here yesterday with an official inking of the deal on the Jamaica Pegasus. Crimson Stripe, a class sponsor, is thus the “official beer of the JPL”.
“For the previous ten years, Crimson Stripe has proven robust dedication to Jamaica’s soccer and we’ll proceed as a sponsor of the Jamaica Premier League. We have all the time wished what’s greatest for the league and so we’re aligned to the brand new strategy to sponsorship, which permits extra corporations to be concerned in an inclusive means. So long as soccer is the last word champion, it is a win for all of the younger gamers and golf equipment throughout the nation,” mentioned Nathan Nelms, Crimson Stripe model supervisor.
Appearing common supervisor of Skilled Soccer Jamaica (PFJ) Arlene Martin mentioned: “The query that so many individuals had is now answered. Skilled Soccer Jamaica is actually excited that Crimson Stripe is continuous its partnership, for the additional growth of soccer in Jamaica, with their sponsorship of the Jamaica Premier League. Crimson Stripe has performed a major position in shaping our soccer product and can proceed to play their half in supporting nationwide growth.”
Nelms disclosed that Crimson Stripe stays the unique beer sponsor of the JPL, powered by Digicel, and promised that the model’s presence could be felt.
“Soccer is one in every of our main platforms and the Premier League has supplied us with a possibility to attach with our shoppers and affect communities, together with the gamers over time. We worth this partnership and the chance to help the event of the game and native gamers. We’re nonetheless the unique beer of the league and we’ll be certain that we present up in true Crimson Stripe trend,” mentioned Nelms.
Crimson Stripe can also be assuring followers that they will nonetheless stay up for pleasure and engagement no matter the place they are going to be watching the matches.
“Soccer followers know that there’s nothing like a very good match and a chilly Crimson Stripe in hand, whether or not you are within the stands or watching from residence. We’re actually enthusiastic about a few issues we’re engaged on for our shoppers who wish to chill and watch top-flight soccer from the consolation of their houses,” Nelms ended.
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