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Friday, June 18, 2021

Spotify plans to launch in over 80 extra international locations

The Spotify app on an iPhone.

Fabian Sommer | image alliance | Getty Photos

Audio streaming service Spotify is planning to virtually double its geographic footprint and launch into 85 extra international locations, including 36 languages to its platform within the course of.

The Swedish agency introduced the worldwide enlargement on Tuesday at a livestreaming occasion that featured Justin Bieber, Prince Harry and Meghan Markle.

Spotify stated the enlargement into growing international locations throughout Asia, Africa, the Pacific and the Caribbean will allow a further billion folks to make use of its platform.

Within the subsequent few days, Spotify will launch in international locations together with Nigeria, Tanzania, Ghana, Bangladesh, Pakistan, Sri Lanka, Bhutan, Samoa, Jamaica, Bahamas, and Belize.

“These strikes characterize Spotify’s broadest market enlargement thus far,” Spotify stated. Following the enlargement, Spotify can be accessible in over 170 international locations.

Spotify launched in 2008 only a 12 months after the primary iPhone was launched, and it has amassed 345 million month-to-month lively customers throughout 95 international locations. Of these, 155 million are premium paying subscribers.

Whereas Spotify began out as a music streaming platform, it now permits folks to hearken to podcasts, audio books and meditations. Spotify costs $9.99 for entry to its “Premium” service.

The Stockholm-headquartered agency has spent tons of of thousands and thousands of {dollars} to safe unique podcast sequence together with a brand new present from Barack and Michelle Obama that may function Bruce Springsteen.

Competitors with tech giants

Spotify faces stiff competitors from Apple, Amazon and Google, which have launched their very own music streaming companies in recent times.

The corporate’s largest competitor is arguably Apple Music, and Spotify is concerned in a bitter antitrust dispute with iPhone maker. Spotify would not suppose it is truthful that it has to pay Apple a fee, or what it sees as a “tax,” when customers subscribe and pay for its service through Apple’s App Retailer. It filed a grievance to the European Fee in March 2019 and a probe is ongoing.

Spotify’s share worth was down 4% to $350 on Monday and it fell one other 0.5% to $348 in after-hours buying and selling.

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