Renoon, a platform that helps prospects uncover sustainable and moral vogue corporations, has launched a brand new web site and app as we speak.
The Amsterdam-based fashion-tech firm lets customers seek for sustainable vogue utilizing a variety of parameters, resembling supplies used, carbon-neutral, vegan, blockchain traced, second-hand, and rental in addition to study extra about manufacturers’ sustainability credentials.
The platform is cut up into 5 classes: environmental safety, human wellbeing, animal ethics, innovation and know-how, and trendy consumption – this final class contains issues resembling sluggish vogue.
The corporate’s patented know-how mechanically processes the sustainability options and certificates of the style merchandise of outlets and splits them up on its website for shoppers to discover primarily based on these classes.
Solely clothes that meet Renoon’s strict ‘sustainability framework’ will likely be proven on its website, with the framework additionally put on-line so customers can see how the clothes are judged as ‘sustainable’.
“We needed to construct the best and smartest method for individuals to seek out sustainable choices in the easiest way potential,” co-founder Iris Skrami mentioned at a press occasion that FashionUnited attended on Monday.
Skrami, who had the thought for Renoon when struggling to discover a sustainable costume on-line for an upcoming social gathering she was attending, mentioned Renoon provides management again to the patron when looking sustainably.
“Altering the world as a person is tough, however with the suitable instruments and know-how it may be quite a bit simpler,” Skrami mentioned. “We perceive higher than anybody that fashion is necessary and we wish to deliver again the enjoyable of vogue with out the guilt.”
Renoon is initially working as an invite-only platform focused at shoppers from the Netherlands, with a full model to be launched at a later however unspecified date.
Renoon, which final 12 months was chosen by Prada as one of many 10 most promising tech startups within the Vogue-Tech Startup Bootcamp program in Milan, is backed by figures from the highest of the style and tech business, such because the ex-chief data officer of Gucci, the chief monetary officer of Moleskin, and the ex-managing director of Spotify.
Irene Boni, the previous chief know-how officer of Yoox Web a Porter Group, and likewise an investor, mentioned what’s particular about Renoon is that it permits shoppers to see beneath corporations’ sustainability claims at what they’re actually providing.
“It’s actually a method of getting a lense of fact in relation to sustainability and placing it within the fingers of the consumers,” she mentioned.
Renoon at the moment curates greater than 1 million merchandise from over 200 companion manufacturers on its platform, resembling Stella McCartney, Vestiaire Collective and Luisaviaroma Sustainable.
Picture credit score: Renoon