by Howard Campbell
[DENVER] – The chilly climes of Denver, Colorado appear an unlikely place to provide breadfruit snacks, however that’s precisely what a Jamaican entrepreneur has performed by means of his fledgling firm.
Javion Blake, 32, is principal of Jus Chill Worldwide which debuted its Breadfruit Chips from Denver final March. Initially distributed in america east coast and Florida the place there are giant Jamaican Diasporas, the chips have additionally discovered favor in Texas, California, Georgia, Nevada, Minnesota, Illinois, Washington, Oregon and Arizona.
Blake, who’s from rural Hanover parish on Jamaica’s north coast, is happy with the progress of his tropical product one yr after it debuted in a aggressive market.
“We provide merchandise that fulfill the wholesome snacking market area of interest the place we pledge to keep away from any elements that one wouldn’t discover of their Grandma’s seasoning cupboard. That means, you may spell and pronounce all of the elements in our merchandise as a result of they had been made by nature not by (wo)man in a lab. We provide quite simple elements,” he defined. “Secondly, we adhere to the Triple P precept in enterprise once we are sourcing uncooked materials and producing our merchandise; primarily we make selections that positively impression Folks, Planet, and Revenue.”
At the moment, the Breadfruit Chips is Jus Chill Worldwide’s sole product. Blake disclosed that the corporate ships as many as 500 luggage a month, with breadfruit sourced from Hanover and different rural parishes in Jamaica, together with Westmoreland, St. Elizabeth and Trelawny.
He expects that demand to develop within the second quarter of 2021 as Jus Chill Worldwide expands its line.
“We now have been testing extra merchandise within the focused market phase which have been getting excellent opinions. We’re anticipating that we’ll have two to 3 extra merchandise in the marketplace by the tip of the second quarter of this yr. Some will likely be variation of our present merchandise whereas others may have an much more progressive twist to our choices,” he mentioned.
A mechanical engineer by occupation, Blake is a graduate of Montana State College. He determined to enter the snack enterprise after watching a documentary on the evolution of the American potato chip.
Inside weeks, he was in Jamaica trying out authorities and agricultural logistics. By November, 2019 he and a “very lean staff” and contract staff had been making ready to ship the primary batch of Jus Chill Worldwide Breadfruit Chips.
The US breadfruit market is a aggressive one, with a wholesome serving of merchandise in South Florida and the East Coast. Many are from the Caribbean and Latin America.
In Colorado, Jus Chill Worldwide Breadfruit Chips are present in standard shops equivalent to Ruby’s Market in Denver and Pacific Market in Aurora. Blake factors to different rising demographics within the state.
“We now have a really numerous phase of the market that consumes our merchandise. They vary from transplants who grew up in nations the place breadfruit are a preferred staple equivalent to these from the Caribbean, Hawaii, Pacific Islanders, and Africa; to native well being meals lovers who’ve by no means heard of breadfruit till it was launched to them by means of our product,” he mentioned.
“We now have a retailer near the College of Denver, and lots of the patrons there are simply faculty college students trying to get some ethnic flavors into their diets when it’s time to snack.”